We were approached by Ribbens Office National, a highly successful education and office supplies company, to assist them with their Back to School stationery campaign. Their physical store had been experiencing significant growth, however their online store was not bringing in as much revenue as they had hoped for.
“I have absolutely loved working with team at Ignite”
CHIEF EXECUTIVE OFFICER
We began by analysing their Back to School campaigns from previous years, as well as, conducting a full digital audit to determine what forms of marketing were effective in converting customers. We performed a complete analysis of their competitors to better understand the industry and identify what
competitive advantages they had over their competitors. We implemented various digital strategies to engage with their current customer base, in order to solidify that revenue stream, as well as, entice new customers. We focused on engaging with these new customers in a manner that would
build long-term relationships, so that the business could experience the full benefit of their customer lifetime value.
The Back to School campaign was so successful that Ribbens Office National, tripled their online revenue, as well as, experienced more foot traffic in their physical store and gained market share over their competitors. Following the Back to School campaign, we were asked to take over the digital marketing for their entire business. The business continues to grow on a monthly basis.
We were approached by Ribbens Office National, a highly successful education and office supplies company, to assist them with their Back to School stationery campaign. Their physical store had been experiencing significant growth, however their online store was not bringing in as much revenue as they had hoped for.
“I have absolutely loved working with team at Ignite”
CHEIF EXECUTIVE OFFICER
We began by analysing their Back to School campaigns from previous years, as well as, conducting a full digital audit to determine what forms of marketing were effective in converting customers. We performed a complete analysis of their competitors to better understand the industry and identify what
competitive advantages they had over their competitors. We implemented various digital strategies to engage with their current customer base, in order to solidify that revenue stream, as well as, entice new customers. We focused on engaging with these new customers in a manner that would build long-term relationships, so that the business could experience the full benefit of their customer lifetime value.
The Back to School campaign was so successful that Ribbens Office National, tripled their online revenue, as well as, experienced more foot traffic in their physical store and gained market share over their competitors. Following the Back to School campaign, we were asked to take over the digital marketing for their entire business. The business continues to grow on a monthly basis.
Select Beverage Company (SBC) is an alcohol brands company with an extensive range of products, including gin, rum, brandy, agave and many more. SBC was founded in 2018 and despite an abundance of awards, SBC were struggling to compete successfully against the long-standing well established brands.
“when it comes to digital marketing, we will never go anywhere else”
DIRECTOR
The enormous marketing budget and loyal customer following of these companies created a significant barrier to entry for new brands entering the market. SBC approached us to grow the awareness of their brands in their relevant segments, as well as, increase their sales on both a physical and digital front.
As a new brand, SBC did not have the same marketing budget as their larger counterparts, thus the need to reduce their cost per conversion was of utmost importance. We began by altering their blanket approach to marketing their products. SBC were uncertain who their customers were and how best to reach them.
Through the creation of award-winning content, detailed targeting and successful prospective and remarketing strategies, we were able to increase their retail sales by 400% and 500% online, as well as, significantly reduce their cost per conversion.
Our digital campaigns triggered engagement from foreign enterprises. Numerous foreign companies in both the on-trade and off-trade industry, contacted SBC in search of their products. Their products can now be found in various countries around the world.
Select Beverage Company (SBC) is an alcohol brands company with an extensive range of products, including gin, rum, brandy, agave and many more. SBC was founded in 2018 and despite an abundance of awards, SBC were struggling to compete successfully against the long-standing well established brands.
“when it comes to digital marketing, we will never go anywhere else”
DIRECTOR
The enormous marketing budget and loyal customer following of these companies created a significant barrier to entry for new brands entering the market. SBC approached us to grow the awareness of their brands in their relevant segments, as well as, increase their sales on both a physical and digital front.
As a new brand, SBC did not have the same marketing budget as their larger counterparts, thus the need to reduce their cost per conversion was of utmost importance. We began by altering their blanket approach to marketing their products. SBC were uncertain who their customers were and how best to reach them.
Through the creation of award-winning content, detailed targeting and successful prospective and remarketing strategies, we were able to increase their retail sales by 400% and 500% online, as well as, significantly reduce their cost per conversion.
Our digital campaigns triggered engagement from foreign enterprises. Numerous foreign companies in both the on-trade and off-trade industry, contacted SBC in search of their products. Their products can now be found in various countries around the world.
We were approached by Study Guru, an Ed Tech company, to manage their digital marketing. Their vision was to provide the youth of South Africa with access to top quality learning materials, created by the best performing teachers in the country. Their platform allows students to access pre-recorded video lessons,
“The best decision that we ever made. I could not recommend them anymore.”
OPERATIONS MANAGER
download learning materials and do online tests. Study Guru was formed in 2016, a time when Ed Tech was still in its infancy in South Africa. They tasked us with not only increasing subscriptions and growing the brand but also trying to encourage students to learn online as opposed to the traditional method of in-person
tuition. With the majority of their students being fully reliant on their parents for funding, we had to convince the parents of the efficacy of studying online. Through effective campaign mapping, Search Engine Optimisation (SEO) and digital restructuring, we were able to adjust the marketing focus from a ‘one size
fits all’ approach to successfully addressing the three major stakeholders; students, parents and teachers. In order to successfully address each stakeholder group, we had to conduct in-depth consumer behaviour research to see what content best resonated with which stakeholder group. We then implemented unique strategies aimed at each one of the stakeholder groups and were able to increase subscriptions by 400%. This helped Study Guru develop into one of South Africa’s leading E-Learning platforms.
We were approached by Study Guru, an Ed Tech company, to manage their digital marketing. Their vision was to provide the youth of South Africa with access to top quality learning materials, created by the best performing teachers in the country. Their platform allows students to access pre-recorded video lessons,
“The best decision that we ever made. I could not recommend them anymore.”
OPERATIONS MANAGER
download learning materials and do online tests. Study Guru was formed in 2016, a time when Ed Tech was still in its infancy in South Africa. They tasked us with not only increasing subscriptions and growing the brand but also trying to encourage students to learn online as opposed to the traditional method of in-person tuition. With the majority of their students being fully reliant on their parents for funding, we had to convince the parents of the efficacy of studying online.
Through effective campaign mapping, Search Engine Optimisation (SEO) and digital restructuring, we were able to adjust the marketing focus from a ‘one size fits all’ approach to successfully addressing the three major stakeholders; students, parents and teachers.
In order to successfully address each stakeholder group, we had to conduct in-depth consumer behaviour research to see what content best resonated with which stakeholder group. We then implemented unique strategies aimed at each one of the stakeholder groups and were able to increase subscriptions by 400%. This helped Study Guru develop into one of South Africa’s leading E-Learning platforms.
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using award-winning content to accelerate business growth for forward-thinking brands
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